Publications on a theme "Brand / trade mark design"
News
Articles
Manchester-based creative agency LOVE has designed a limited edition luxury giftpack for the world-renowned Hendrick’s Gin. ‘G&Tea Time at the Hendrick’s Hotel’ invites guests into the delightfully curious and wonderful world of Hendrick’s for a drinking experience unlike any other. The pack features a bottle of Hendrick’s Gin alongside a custom Hendrick’s tea set, complete with a bespoke porcelain teapot, six delicately decorated teacups and saucers. Once opened, the Hotel pack is a striking, statement-making display for the contents within.
East African specialty food company The Perennial Foods Group is set to launch its first branded product; the Kib herbal tea range, with brand and packaging design by London studio & SMITH.
RB reveals its newly designed Air Wick Freshmatic Automatic Spray - the newest product from the trusted Air Wick brand that neutralises odours and fills homes with continuous fresh fragrance through regular sprays.
British kombucha brand L.A Brewery is launching a new Sparkling English Rose variant with design and branding by London-based studio Here Design. Brewed in Suffolk, L.A Brewery produces naturally effervescent non-alcoholic drinks and was founded by kombucha-brewing expert Louise Avery.
Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand. The brand was so compelling, the first batch of nine flavors sold out on their first day.
Press-releases
Depot WPF branding agency together with Alliance company presented new Russian wine brand ONLYWINE — the brand for those who wants just wine, pure and simple.
The mix of traditional Chinese culture and modern technology in one package of soy sauce? Why not!
Nestle Russia and Depot WPF branding agency presents a new 48 COPECKS ice-cream packaging design.
The festival opens on May, 23 and lasts for three eventful days. And, of course, everyone can join famed KIAF parties and two awarding Ceremonies of the Festival – 24 and 25 May.
Huhtamaki, the global consumer packaging specialist, has received five WorldStar awards in the annual packaging competition organized by the World Packaging Organization.
RPC Containers Blackburn’s redesign of the distinctive jar used to package Millions candy has given the brand enhanced visual impact in sweetshops and other retail outlets.
After several years in development, Rexam launched the Fusion aluminium bottle to substantial interest at Brau Beviale 2007.
Intervue
Andrew Billington, operations manager at Brecon Pharmaceuticals in Wales, addresses recent trends in packaging.
For better package design research, you should use two categories of methodologies: those that rely on verbal or written responses and those that rely on behavior. Integrate them such that one verifies the other.
As an increasing number of brand owners begin to evaluate their product packaging for sustainability—whether to meet mandatory retail initiatives or to reap some of the rewards associated with greater environmental stewardship—one area of great interest is the use of bioplastics as a replacement for traditional, petroleum-based polymer packaging. But what exactly constitutes a bioplastic?
Dr. Goldfrank joined Mead in 1990 as president of Mead Imaging, which was subsequently sold. In 1991, he became corporate vice president of Mead Central Research and, in 1994, he became president of the company's Coated Board Division.