Russian Industry trusts in German Food Processing and Packaging Machinery
The demand of Russian consumers for modern processed and packaged food and beverages continues to rise. With a per capita consumption of 205 kg packaged food per year the market is not yet saturated and has potential for further growth. It is expected that 29 million tonnes packaged food and 13 billion soft drinks will be sold in Russia in 2013. A growing middle class contributes to this increasing demand. Growing prosperity is changing consumer and shopping behaviour. Convenience remains a key trend, globally and also in Russia. The consumer demand for convenient and easy-to-use products continues to increase. Premiumisation coupled with a health and wellness trend is becoming increasingly prominent in Russia. Growing demand for more sophisticated products is expected to drive the market for processed packaged food.
Some like it sweet – so do the Russians! Russia is one of most important markets for confectionery worldwide (rank 3 behind the USA and China) – and the largest market in Europe. Currently 1.1 million tons of confectionery products are sold in Russia and the demand continues to grow. Chocolate products make up the largest subsection in the confectionery segment with a share of almost 70 percent of total consumption. With a per capita consumption of 5.3 kg, the Russian consumption is catching up with some of the higest consumer nations in Western Europe such as Switzerland (9.1 kg), United Kingdom (8.1 kg) and Germany (8.0 kg). Pralines are Russian favourites and the demand for chocolate confectionery is expected to rise by 8 percent till 2017.
The consumption development of food and beverages is reflected by the rising demand for modern food processing and packaging machinery. The Russian imports of this kind of machinery rose by 28 percent between 2006 and 2012 to reach a value of 1.83 billion Euros in 2012. Germany is Russia's foremost trading partner for food processing and packaging machinery with a supply volume of 557 million Euros in 2012. With this Germany holds a market share of 30 per cent. In some fields the proportion is much higher: for example, two thirds of confectionery machinery are of German production, almost every second packaging machine and one in four meat processing machines are of German production. Where brewing machinery is concerned, the largest share of machinery and plant supplies is imported from Germany as well.
During the first nine months of 2013 Germany exported food processing and packaging machinery worth 338 million Euros to Russia. The deliveries of confectionery machinery rose by 24 per cent up to 39.3 million Euros, meat processing machinery by 14 per cent up to 35.6 million euros and bakery machinery by 41 per cent up to 11.4 million Euros.
German technology and expertise gives support to Russia for the expansion and modernization of its industry. State of the art technology and solutions that are optimally customized to meet the customers' demands strengthen the economic performance of the Russian manufacturers in the food, beverage, and packaging industries.
Subscribe to our news in social networks and newsletter:
Share our publications on your social networks:
Other publications in special projects:
 |
Source: Unipack.Ru
All rubric articles All articlesSearch